The article doesn't mention what the product is for. Even the sales page for it is rather vague. It's some kind of project management for visual projects. But how much of the job does it do? Does it do revision control and asset management, like git or Alienbrain? If not, it has to connect to some system that does, so it can find whatever someone wants to preview.

A product of this type is that it has to interface to a lot of stuff and present some kind of unified interface. That's hard.