Sort of reminds me of the Nokia Lumia 1020 Windows Phone (https://en.wikipedia.org/wiki/Nokia_Lumia_1020) from about 8 years ago. Not sure if there is something intrinsic about the huge camera lens feature that led to its demise, or if the main thing that did it in was the bug-ridden Windows Phone platform. Or some combination of the two?

I can't help but think that if Apple were to do something like this that it would sell like wildfire.