Completely agree. The words "metaverse substrate" just set my BS meter to a thousand, so I didn't even bother reading the article at first. Then I did read (most of it), and still my BS meter was at a thousand.
If you can't explain what you mean in simple, easy to understand language, and you're not talking about quantum physics, you're just bullshitting. Should be required reading: https://en.wikipedia.org/wiki/Politics_and_the_English_Langu...