Peloton Axes Free Just Run Feature from Treadmill Bricking It for Non-Subscriber

The only saving grace for this is that anyone with a treadmill is allowed a full refund due to the recall. Even if you bought it secondhand.

https://www.onepeloton.com/press/articles/treadplus-faqs

This shouldn't be legal, if it is some how. It's should be treated as if an agent of the company came into your house and modified the product to no longer work unless you pay them.