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Looks cool and polished. Email client space is heating up, I wonder how this will fare against sparrow.

By the way, does anyone know how the DOF effect in the video is achieved? Guess it was added during post processing in software.

I'm guessing it was filmed with a Digital SLR with a high aperture lens, something like a 50mm 1.4 or 1.8 (doesn't look shallow enough for a 1.2).

Agree, looks about 1.4 fully-open.

Indeed, more competition is good. Apple has finally spiced up Mail.app to have a conversation view, and far better filtering.

Did you try mail.zoho.com, The conversation view they have is interesting.