I tend to disagree a bit. In the early days, most scams at least pretended to have some non-pump-and-dump usecase. Like Dentacoin or Filecoin. You could at least pretend to "buy filecoin today so you can store PB's worth of data in a year" or "buying Dentacoin now because in a year you need some dental work done".
Nowadays all new tokens/coins have 0 usecases attached and only exist to be pancake swapped and pumped and separating other people from their money. It's all about lending, yielding, farming, interest rates, staking, ...