Ultimately it’s a social problem not a technological problem. I don’t think this is quite hitting the nail on the end. The author said part of the motivation was that his gf wanted periodic reach outs during the day. Automating this isn’t the solution because it’s totally inorganic. They need to figure their communication out themselves — this isn’t the right path that’s sustainable.
Your product is not alone in the world. If you give yourself a handicap (bad name), a competitor will clone your app, use a much easier name, capture all your target audience and leave you holding the bag.
My point is this has been done N times, and has never really stuck. So either the idea is bad (but common), the executions are all bad, it’s never been marketed right, or the timing is off.
I’m not saying names aren’t important, but it’s a small part of success. Many big products with terrible names out there.
I’d actually be curious to know if it’s ever been the case where something was identically cloned with a better name and _that_ was the reason for the competitors success.