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I would avoid a market sector with no competition. If you have no competition, you're probably creating a problem to solve.

Sometimes competition is a bad word to use though, and it is better to think of as alternatives. For example, the first car company had no competition, but they had alternatives (the horse).

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interesting, I've never thought of it that way. that actually is a fantastic parallel in this case, too.

I know competition brings innovation, but it still makes me feel very self-conscious about my abilities to create a comparable product, one that could be considered an "alternative".

Thanks for your response!

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