http://www.theregister.co.uk/2011/06/20/icann_dot_everything...
It has been registered by someone, however.
I've been following this project:
It would be sad to learn they've been pipped.
"* PRIVATE REGISTRATION *"
How ironic that a TLD gets squatted (as it looks like.)
Domaining to the top.
And what do you do for a living?
Eyes glistening: "I'm a top level domainer."
http://en.wikipedia.org/wiki/Alternative_DNS_root#Public-Roo...
It has nothing to do with ICANN's new TLD system, since registration hasn't opened.
EDIT: They are legitimate testimonials.
Just because if I google for Evernote iphone app, it takes me to the "legitimate" website of Evernote, not http://app.net/evernote
Being the first on Google doesn't mean that you are the official/legitimate website of that product.
Might want to retool or at least offer the option for appname.app.net
There was just an SEO blogger with poor reading comprehension and an axe to grind.