> sense of ickiness or masculinity

If they can keep the cost lower (2/3 or better 1/2 price) than animal meat, all of the stigma will just poof out of existence.

This is very exiting, but its a not solution to global warming (only small factor).

>> Methane has a large effect but for a relatively brief period, having an estimated mean half-life of 9.1 years in the atmosphere, whereas carbon dioxide is currently given an estimated mean lifetime of over 100 years

Still very exiting to possibly live through end factory farming.