This seems to be the main thing that might differentiate this program from Anki (other than the specially made decks for particular subjects, which could also be a big thing). This seems to be done, based on the demo deck, with tagging? This being an important differentiating factor, if possible it might be good if the example decks had more detailed contextual links rather than having just "from textbook" (without indicating which textbook) or "from life".
If there was a more clean explanation of the differences between your software and other similar products it might be helpful.