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Comment by spoonjim | Hacker News Reader

What's really funny is that this escalating response from Apple in response to leaks comes directly as the relevance of Apple leaks has gone down. Nobody gives a fuck what the next iPhone is going to look like. Apple events are no longer these mystical ripples in spacetime because 1) Steve Jobs is dead and 2) Apple is not cool anymore 3) everyone knows the next iPhone will be a rounded rectangle with a screen on one side. Apple thinks that they will reclaim their cool by controlling leaks but nobody is going to get excited about Tim Cook pulling the next iPhone out of his pocket. Apple's engineering is still great, but they are no longer an entertainment event.

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I don't think it's the iPhone they're primarily worrying about, it's their first foray into a new field. So that could be the first Apple automobile or the first Apple AR/VR device. That might matter a lot if it gets leaked way ahead of time.

Relevance of Apple leaks has gone down. Nobody gives a fuck what the next iPhone is going to look like.

Right. What number are they on now, anyway?

It completely boggles my mind that anyone ever cared what the next iPhone will be like.

I don't think it takes too much imagination to understand why iPhone case manufactures would be interested in what the next iPhone will be like.

They usually do have the shape of the phone before the release. That's how you know that the next iPhone will have the shape of a smartphone.

yeah it's not going to be triangle shaped

https://theoffice.fandom.com/wiki/Pyramid

The usual kinds of leaks do not help case manufacturers. You need very detailed schematics or the device itself to be able to make accessories for it. A blurry photo definitely won't do.

there is easily a billion dollar plus market of accessories that resolves entirely on knowing what the next iPhone will be like.

Things like the location of the ports and the size of the camera

>It completely boggles my mind that anyone ever cared what the next iPhone will be like.

I mean, people had freaking launch parties for Windows 95.

Now I'm actively trying to work out ways not to install windows 11.

Turn off TPM in your BIOS

The cut-off is 8th gen intel or 2nd gen Ryzen. TPM or not.

It does sound like TPM is required to be enabled even for these processors: https://www.microsoft.com/en-us/windows/windows-11-specifica...

even windows 7 also had "launch parties"...

https://www.youtube.com/watch?v=1cX4t5-YpHQ

It’s a premium device that people like to show off. Hardly rare in that regard, there are leaks of new cars, watches, etc

Steve Jobs had star power to match anyone -- Barack Obama, Bob Dylan, whatever comparison you want to make.

It was a unique condition that one person was both the greatest tech marketer and greatest tech product manager of all time.

> It was a unique condition that one person was both the greatest tech marketer and greatest tech product manager of all time.

Also one of the greatest assholes of all time. You can't do him justice if you leave that achievement out.

I haven't seen any evidence that he was more of an asshole than the typical person of his power (i.e., garden-variety colossal).

Back in the old days, every non-S iPhone blew people's minds, because it made the old generation look like shit in comparison ;)

I think iPhone 4 had the greatest differential impact, on its release the IPS Retina was something unreal.

Ironically enough the iPhone 4 was also the first iPhone to leak prior to launch.

People publish Apple leaks for one reason: they attract an audience. As an example, I give this post which is currently sitting at #1 on HN.

Apple's products are widely imitated. By controlling leaks, they give themselves a head start in the market before new innovations are copied.

New iPhone models are largely predictable and incremental. However, Apple is involved in a number of other markets -- some of which essentially don't exist yet.

This is because they have largely been successful in stamping down leaks for a while now

The only leaks they have yet to stop is the hardware related ones.

Great example was during WWDC almost no software changes were leaked before hand.

Stating the obvious, but their software is (mostly) made in house; the hardware is outsourced to 3rd parties. I suspect the 3rd parties are the problem.

Software used to leak all the time just a few year ago.

https://9to5mac.com/2016/05/04/apple-music-ios-10-revamp/

new iphone: bigger screen and more camera lenses

Apple doesn't need to be cool anymore. they just need to keep selling a crapload of phones every year and app store downloads, which they seem to have no problem doing. Neither Google nor Microsoft are cool yet are still hugely successful with surging share prices.

Yes, a major reason Apple is not cool anymore is that they are so successful. It is really very rare for the top vendor to be the cool one, because "cool" almost definitionally means something that not everyone is. Apple did it for awhile though.

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