Incidentally the same "confirm your data" issue exists every time there is a data breach and people set up "Have I been pwned" websites allowing people to search for their name/e-mail address in the data. (Instead of allowing them download the data and providing instructions how to search it in private.) Not every one of those sites is legit. It is an easy way to at least confirm there is a live advertising target who is actively concerned about this data, and we have an originating IP address for that person. That seems to be what many tech companies want to know, "Is it really you?", so they can more convincingly market "you" as a real target for online advertising.