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I understand what that argument is asserting and I'm sure that brands believe it, but as a consumer of YouTube content I just don't think it's true. I have absolutely no association between the YouTube ad that plays and the content of the video. Maybe children and older people used to traditional tv make that association? I just find the whole argument frustrating personally.

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A majority of respondents disagree with you. Advertising placed next to offensive content has a negative effect on brand perception.

https://www.statista.com/statistics/698821/influence-offensi...

The companies that buy ads are vain and obsessed with cultivating a brand image, and Google is more than happy to indulge them. It doesn't matter that nobody is actually going to get outraged and stop shopping at (e.g.) TJ Maxx just because a game streamer said the word "die", it only matters that TJ Maxx bought the ad and the managers can be reassured that they've mitigated their risk.

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