Yet it still failed hard.
Amico, and the similar-tier Atari VCS, are in vastly more hostile waters in the 2020s.
Both have the audacity to expect success, asking ~$250 for wholly unremarkable machines. A crazy powerful XBox Series S or Switch can be had for a mere $50 more. Or, more threateningly, $50 cheaper for the Switch Lite.
Not to mention the Switch is friggin' NINTENDO: home of arguably the most desirable, family-friendly games in the industry. I seem to remember that being the niche the Amico was trying to dig in with: the software being family-friendly, with games under $10.
The class of software they're showing off tends to be in the $5-15 range, at best, on digital storefronts like the Switch eShop. Sure, Nintendo gets a cut of the sale, but I have no doubt they'd make that up in volume compared to both sales on their bespoke hardware.
I actually LOVE the idea of bringing quality gaming within reach of lower-income families and/or casuals. That's a good idea, and could even be quite successful in this crowded market if handled right.
I'm just baffled that either of these projects have gotten as far as they have. Probably caught in the web of sunk-cost, with it being too late to turn back. :P