So, your explanation basically confirms that right now your dashboard shows fake results. You call these results “autogenerated profile link at [data broker site] for [name at city, state].” Instead of a link which “you can click through to view your profile” as advertised on your site, many of those links lead to 404 or some random page on a data broker site because your system has found nothing. In case of a bogus name, 100% of those links are fake. I call them fake because they are what they are - imitations of “found” results. Just to clarify, a “bogus name” test is a quick way to check if a privacy service does a real search on data broker sites or just imitates that it found something. For a bogus name I’d expect to see 0 profiles found as a result of a scan. That would be logical and ethical. To sum up, you invite people to register at your service and give away their PII. Then, these people get fake results in exchange for their PII and are invited to sign up and pay. Then, a user expresses her concern to the founders and they say that it is ok for a privacy service to act like this. At least Optery is useless and a waste of time, at worst this service is unethical. With this type of reaction from founders, I’d think twice before sending them any personal data or having anything to do with them at all.