Apple is definitely huge enough and rich enough to build out their own cloud service. Very surprising to me that they use Google's infrastructure instead. I would love to be a fly on the wall of that decision making.
That's time they're not investing in their core products.
> "We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution."
I'm surprised they don't consider the cloud storage for all their services, which they're trying to make a bigger and bigger part of their revenue mix, a primary technology.