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Are there other tips in launch marketing that could be added?

What about basic legal issues on starting a startup? Any info in how to register brand name? If you have a good domain name, can it be lost if brand name is not legally registered ? Needs to be registered somewhere (like in Delaware) ?

Trademarks are the way to protect your brand name. Here is the link to get you started in the US - http://www.uspto.gov/trademarks/index.jsp

For subscription services, figure out what problems your customers have and create free tools, calculators, widgets, templates, Excel spreadsheets to solve them, then go promote that stuff.

That's an interesting tip. Will update the post.

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