This takes nothing away from rc of course, which was around when bash was a simple re-implementation of sh, and may very well have been the inspiration for some of bash's modern features. [1]
With regards to scripting, since perl/python/ruby has supplanted shell for moderate to difficult tasks, I think it's perfectly reasonable to use bash/zsh for the occasional simple shell script. Arch Linux, for example, writes rc scripts in modern bash, significantly increasing legibility (given you can read modern bash).
Even if you stick to sh for maximum portability, if you use bash/zsh as an interactive shell, I would strongly encourage diving into the man page; modern shells, for all their shell\ quoting woes, have an amazing amount of concise constructs that make life at the command line quite pleasurable.
[1]: More likely is that Korn shell is the inspiration for both