Boiling frog syndrome. Change can be harder to recognise when you are in it.
> SYSTEMS DON'T WORK FOR YOU OR FOR ME. THEY WORK FOR THEIR OWN GOALS.
Though you can be sure that in the future many new execs will spin the veil of uniqueness, genius, coolness around something new, something that in reality is as benign as Google - an internet advertising company, a company that maxed out the craft of selling ads. Over and over again. It's a fascinating thing to watch.