Maker already has thousands of vaults, so clearly people do know what it is.
I've never had an online loan application work, always had to go to their branch or call them which is a lot more work than installing one browser extension called MetaMask.
A lot of these complaints remind me of the time when all the newspapers were writing about how internet is never gonna succeed because x, y, z[1].
There was a time where email was a "complex" thing, you can find out videos of news anchors trying to understand the "@" [2].
1: https://www.newsweek.com/clifford-stoll-why-web-wont-be-nirv...