https://www.ozon.ru/highlight/top-200-knig-po-mneniyu-chitat...
Of the Top-12, 6 to 8 are some form of a self-help book:
* 1st: The Subtle Art of Not Giving a Fck.
2nd: Say Yes To Life, a self-help book from an Austrian Holocaust surviver.
* 4th: Ben Graham's Intelligent Investor.
* 5th: A Russian-author book on the art of "convincing" & "influencing" people (sound familiar?).
* 6th: Another American book, "Radical Forgiveness: A Guide to Spiritual Healing"
* 8th: Seven Habits of Highly Effective People.
* 11th: Women Who Love Too Much: If Love is Causing Suffering. Also a US book.
* 12th: Atlas Shrugged. I suppose it's not a self-help book, but it's very much in line with the spirit of "open-your-eyes" literature.
* If you go down the list, there is a bunch of other titles like Rich Dad Poor Dad, the full set of Nassim Taleb's quasi self-improvement books, etc.
We can sort of argue whether some of these books are self-help adjacent or not (like Ben Graham or Nassim Taleb), but the trend is clear: self-improvement literature is very popular in Russia.
This shows that the self-help cottage industry is not limited to the US. I think people just like the idea of self-improvement.
edit: formatting