>managing heat for example should be approached holistically

Agreed. Also behaviorally. So many people would tell me I was crazy for living without A/C while they were standing in their house with the blinds open, windows closed, dishwasher and stove on in the middle of the day. If you make your home into a greenhouse with a heater in the middle, yeah it's gonna be hot - maybe don't do that.

But I think my last phrase is the issue. People really hate having to not do what they want, when they want. Like not cooking or whatever until the cool part of the day, when the heat can be managed by ventilation.