Would you prefer to hold private parties somehow liable to follow your convenience or best interest, and not
their best interest? Anyone who would suggest that should prepare for this approach to be applied to themselves — that is, being coerced to do what some other people want. Whatever it is, it's not freedom.
(Yes, indeed, the law works by coercion in the common interests. But I don't see any law having been broken here.)
So yes, it's free to play — what did you expect? Too much? Memorize this, and remember next time. Tell your friends and relatives what to not expect. Name and shame the entities which did something unsavory: this helps make users less gullible, and through that, nudges companies to be more careful.
Consider avoiding the use of stuff you don't control for important things. Be conscious when consuming free candy from a for-profit entity, even if you think your interests are currently aligned. But don't force anybody's hand.