Because they gained popularity roughly around the same time many people think they are competing languages, but they're really not.
Ruby is my main programming language, if I need something to be fast and/or light weight I switch to Go, sacrificing some comfort. And if I need absolute lowest possible overhead, I switch to Rust, sacrificing a whole lot more comfort. Rust is more expressive than Go, but if your Go project is so large that it needs a stronger typesystem in my opinion you should switch to a language like C# or Scala.