Before streaming, a movie studio actually had to convince an audience to leave their houses and buy a ticket to make money from a movie. This meant the studio had to pour a lot of money into marketing for each movie. The cost to market a movie could be up $30M to $50M range for a blockbuster movie. For a mid-budget drama like Meet Joe Black or A River Runs Through It, you could be looking at a marketing budget that matches the production budget ($30M production + $30M marketing). These big marketing costs for every movie meant that the quality of those movies needed to be pretty high to justify the marketing costs. Streamers don’t have to convince people to go out and buy a ticket for every movie they release. They just have to keep the existing subscribers paying and get more people signing up. So the marketing cost per title goes way down. This takes some pressure off to make quality content because the risk per title is lower. Also quality movies on streamers don’t necessarily get the marketing and fanfare they would have before streaming.