...not to mention they whip out a credit card to make every purchase. And let's not get started on what their ISP records.
If someone chooses to be privacy focused, then they will likely opt out of the things that they can control - that doesn’t change because there are others they can’t.
At this point, location tracking by companies is about as “voluntary” as using the web itself.
Or about as voluntary as actions which are performed with a pistol to one’s head.