The beauty of blendle was that you didn't have to think after every headline whether to pay to read the full article. They prominently had a refund option at the end of every article, so you could decide after you read the article whether it was worth the money or not.

What killed blendle was the lack of newspapers willing to sign on, and the lack of integration for the few newspapers that actually did - if I was presented with a micropayment option instead of a $10/no paywall when I clicked a link to an article on Twitter, Facebook, or hacker news, it might work. But blendle payment was only an option if you found the article through the blendle website, and their website sucked.