I edited my post while you were replying—I do know some individuals who have a couple of subscriptions, but not more than that unless it's for professional reasons. Businesses are a different story, and they should be charged accordingly.
I don’t know how people think they’ll survive with a tenth of the revenue. Maybe you think three times the number of people will subscribe so then a third of the revenue?
So then what? Publications look for alternative means of supplementing income. Which means ads and skewing content towards clickbaiting.
Maybe it’s fine not trying to be for everyone when not everyone values them.
But it's also possible I'm wrong—I certainly have no background on this industry. For example, someone on the TWiT podcast said the reason there's no effective "Netflix for Books" is because the industry is highly dependent on a very small number of "whales" who will buy five books per week.