It's Gaben being proved right over and over and over again. Piracy is a service problem, not a pricing problem.
Would you like to pay say 1 dollar per movie and watch significant amount of ads during it?
No I wouldn't.
Netflix has a massive cigarette addiction.
The other two things I notice a lot are cars and phones / computers.
It has been projected that 11.44 billion U.S. dollars would be spent on product placement in the United States in 2019, up from 4.75 billion in 2012 - https://www.statista.com/statistics/261454/global-product-pl...
And you don’t even get to keep a copy.