Emojis as well, though they were pure ASCII, not the emoticons of today
emojis are technically the UTF-8 style emoticons, so you do have a point that i shouldn't call ascii style emoticons this, but its really a redundant distinction in my opinion. Especially as the term emoticon also applies to emojis/picture representations of ascii-style emoticons.
As far as I know, the term was coined in the 90th. Please take note that i've - from the start, talked about the term, not the usage of punctuation to show faces
https://archive.org/details/ParalanguageInElectronicMail-ACa...
Wow, they're actually using the term 'masterlist'. I'm pretty triggered right now. /s
For instance, I've used the 'sad-but-relieved-face'[1] emoji before but probably just to convey slightly sad and never to include the relieved part. In fact, I didn't know until I just went searching for emojis just now that it was meant to convey relief.