While an accomplishment no doubt, the utility and difficulty of achieving orbital speeds is not even in the same ballpark as simply flying above the Karman line.
I used to think differently also but then I learned from KSP how incredibly more difficult achieving orbital velocity(and surviving deceleration from such) is than simply going up and back down.
New Shepard looks like an orbit rocket but is not even close in cabability. SpaceShipTwo would burn up on re-entry if it ever reached orbital speeds.
Years ago when they took the X-prize it was explained as something groundbreaking how they folded the wings for re-entry. I, along with probably the vast majority of the public, equated this re-entry to the same re-entry that the Space Shuttle experiences and felt this was some monumental achievement and advancement of the art.
Again, not to belittle the accomplishment, as it is definitely in an elite realm, but not even close to what is accomplished by Boeing, Lockheed, NASA, SpaceX, and all the other entities actually achieving orbit.