I only bring this up because I had a similar experience with these photos that I had locally. My Hudson Valley town is a delicate balance of many cultures (primarily white, black, and Central American) and our downtown reflects that blend. Most folks would be quick to dismiss one small storefront with a messy front window of leather goods, sculptures, and various Latin American flags, but inside is an expert leather craftsman from Ecuador who makes most of his products by hand.
I never would have bothered entering the store until a local photographer (once recognized as the "town's photo laureate") featured the store in a few social media posts. Some combination of sharing the craftsman's story and recognizing the beauty throughout the store struck the interest of the rest of the town. Suddenly the eccentric storefront became a destination for everyone (kind of like this colored pencil man's stall)