But here's the thing: Once you step into an arcade in Japan, it's absolutely obvious that you've entered a shady business run by shady people (so in Japan - the Yakuza). It's a dark, smoke-filled room with no windows, and always in the shadier parts of the city next to massage parlours and hooker bars.
Sega is one of the top publishers of video games in the world.
In 2020, they were ranked #1 publisher by metacritic based on average game score:
https://www.metacritic.com/feature/2021-game-publisher-ranki...
They were also #1 in 2016, and are usually in the top 5.
It's a running meme on social media that despite Sega's success as a publisher, many people only know them for Sonic the Hedgehog :)
I did of course play plenty of Sega arcade games, but I didn't know until much later that they started out supplying coin-op slot machines and amusements to military bases in the 1940s and 1950s.
It seems like the company went through 3 or 4 lifespans before they entered my awareness in the 80s.
I think I've probably played some of these in the US... https://www.segasammycreation.com/en/cabinets?office=usa