I'd like to have gone for the ride, but it was rather underwhelming, and slightly absurd, from the spectator POV.

Four dingbats going for a 10min joyride in a mobile lounge strapped onto a dick-shaped rocket.

Still, I'm all for billionaires pursuing daft dreams like this rather than just buying big yachts like Larry Ellison, or not much of anything like Bill Gates. At least Bezos is putting on a mildly entertaining show for us to watch.