Your own article literally says Jeff Bezos paid almost a billion dollars in federal income tax on $4.2 billion in income last year. Nothing about crazy schemes to minimize or offshore tax liability.
From 2014 to 2018 his wealth grew by 99B, and he paid under 1B in taxes. Would love a sub 1% effective tax rate.
https://www.secform4.com/insider-trading/1018724-25.htm
https://www.secform4.com/insider-trading/1018724-18.htm
And a stock you own going up in value is not income. It does not trigger tax liability. If he doesn't sell shares right now, he is simply deferring tax liability to a future date. He is not cheating the tax man. His tax rate is not less than 1%.