I'm a little worried about it. Other than Amazon's Project Kuiper, I don't really see who else can compete.
Unlike EVs there's not an existing industry that's doing _mostly_ the same thing, that just needs to start offering a new line. Running a LEO megaconstellation is extremely different than putting up a handful of massive geostationary satellites. I just don't see the existing satellite internet players being able to compete.
Frankly, it's a massive investment of resources to get started (which is true for auto manufacturers as well), but doing it economically requires launch costs that only SpaceX is currently able to provide.
Nobody else wants to build a competitor to Starlink by paying SpaceX. Which is why I think Amazon's Kuiper is the best shot to compete—but it requires Blue Origin's New Glenn to come online to really get the economics working. I know Amazon has tapped ULA as a launch provider in the interim, so they'll be able to start getting satellites up and running soon, but the economics seem...painful if they're going to use expendable rockets for the bulk of the constellation.
It's definitely possible that we see a flourishing of offerings, but I could also see a world where in 5 years time there's really only still Starlink.