On the biz front, it seems like you guys are taking on gumroad? How are you thinking about getting users? I'm not super familiar with how gumroad does distribution.
You are right in saying that we are taking on Gumroad. IIRC, most of Gumroad's traction has been organic/word-of-mouth, with little/no money spent on paid advertising.
We're still figuring out the best way to acquire users at scale by experimenting with both conventional (Reddit/Twitter ads) and unconventional (Discord channel/niche forum advertising) methods.
PS: Great suggestion! I'll be setting up & linking an example storefront on the homepage shortly.
Given their refocus/pivot, it's made their interface a little too complex/overwhelming for new sellers and/or sellers who just want to sell digital products without all the hassle. SellApp is built for this segment of the market.
I suggest setting aside paid advertising, and instead invest in paying creators[1] to switch platforms. For example, pick some medium successful Gumroad creators (maybe they do $1k/sales per month) and offer them a 20% bonus on each sale they make through your platform. A single creator using your platform to make sales will deliver far more value than thousands in paid adverts -- and you can directly link spend to revenue, which is nice for attribution of spend.
[1] I'd pick creators who operate in the creator niche, e.g: people who make content about running an online business, because they're most likely to convert into platform users.
People on the internet tend to love free 'badges' - if you've ever been active on a forum, they're full of them.
The "Free store" badge is what a seller gets when they create a store on SellApp. If they then decide to upgrade their store, the badge will be replaced by a more colorful "Premium store" or an even fancier "Advanced store" badge.
I want to check two things: 1. Whether the "Free store" badge bothers new sellers 2. Whether sellers are more incentivized to upgrade in order to get the fancier "Premium store" or "Advanced store" badge
Appreciate the suggestion and feedback!