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Sorry, but Google Alerts fucking blow.

Let's say I want to "subscribe" to Malcom Gladwell, how do I get all his brand new ORIGINAL content, without it Google Alerts pulling every time he is quoted or mentioned?

I had to unsubscribe from Google Alerts on my own name because it was overwhelming junk, and I wouldn't qualify as even a Z List Internet Personality.

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Yup that's exactly right. Alerts are only sent out when original content is released.

Mentioned this in the earlier reply but you'll soon be able to do conditional alerts as well.

Some Examples:

- "Notify me when Elon talks about battery prices"

- "Notify me when Stéphane Bancel (Moderna CEO) talks about Delta Variant"

- "Notify me when Gladwell releases a new a book." :)

Who are some people you think we should add? We're looking to add more people every day :)

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