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I think Instagram has more staying power than TikTok as TikTok users start aging and the next generation moves onto their own platform. There's a good chance I'm wrong, but my guess is that publishing videos of yourself as a primary communication format gets less appealing with age as social circles shrink.

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Personally as a 31 year old male, I could never get into Instagram. Always just felt like a shopping catalogue posing as social media, and the discovery is terrible, no matter how much data I try to feed it.

I love TikTok though, and not only do I feel like it "got me" after only a few hours of use without hearting anything or having any friends that use it. I've learnt about a lot of local events, restaurants and days out - in a way that seems way more organic than Instagram paid influencers.

Honestly, their algorithm has been great for me, in a way that only really Spotify has rivalled.

> having any friends that use it

That’s the point, tiktok is 9gag, instagram is snapchat/facebook/twitter

^ this. I would think of snapchat as a competitor to instagram, but not tiktok. You don’t go on tiktok to talk to your friends or see what’s up. Tiktok is the new 9gag rather.

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