Bonus: the ROI changes as you invest in either bucket.
Bonus: the ROI changes as you invest in either bucket.
Apple was once into design for assembly. The Macintosh IIci was Apple's peak at design for assembly. It was designed for vertical assembly. Everything clicks into place with a straight-down insertion move. No wiring harnesses. The power supply plugs into the motherboard. An automated plant in Fremont CA did the assembly.
Then Apple gave up on design for assembly and went to offshoring and cheap labor.
Motorola flip phones were designed for automated assembly. All parts were on boards, and the boards were stacked and compressed into a solid block, with bumps on the boards making connections to the next layer. A tough, reliable phone resulted.
Then Motorola gave up and went to offshoring and cheap labor.
Sony pioneered this approach. The Sony Walkman,, the original tape unit with motors and contra-rotating flywheels, was built for vertical assembly and assembled by a simple Cartesian robot.
Then came the iPod.
I sometimes get it. Then when I hear robots were used, I wonder if it's really necassary to always go to the cheapest labor route.
For years, I held it against Apple for moving manufacturing, but gave up when everyone followed.
There's another axis here, which is how our desire for a product overlaps with DFM. It could be the case that offshoring to cheap labor actually increased the manufacturing costs 2x, but enabled a product that would sell 10x better than its DFM counterpart.
(I have no data to say that is the case, only the intution that these things are complicated systems which rarely come down to single-issue decisions.)
When it comes to MBA enclosure it's likely the infill or separation problems with long thin walls that led them to abandon injection molding. Even then it's not done on a mill in one take. Things like speaker grilles are probably something like EDM or etching rather than 8000 operations with 0.2mm drill bit.
And as far as parlor ticks go this is not particularly impressive, compared to old ones like turning cube inside a cube on a lathe.
Tools like UNISURF would probably not be able to handle the extreme level of detail on most of that model. The very long tool lengths you see in the video are much more complex than they look and require effort both from software and hardware to prevent chatter and breakage on titanium. The clearances in the video are also extremely tight in places, and while you could have guess-and-checked that in the 70s, it’s a very different workflow than the simulators that are basically standard use today.
CNC machining is a multi-billion dollar industry populated by smart people. While the fundamental technology of “spinning cutter driven by computer controlled motors” hasn’t changed in 50 years, the R&D departments aren’t asleep at the wheel.
From the initial endmill size they use and the generous machine sizes (which can be extrapolated from chuck/table size) we can easily tell rigidity/chatter wasn't a particular challenge here. And the finishing passes are so delicate they don't even bother with coolant for that.
Yes the code to run all this would be a monumental undertaking in the 70s but it is done once and can be still entirely cost efficient as far as mass production is concerned. The thing new machines have is the running speed (for same precision work). These did improve a lot and make certain classes of products economically viable.
https://www.plantsciences.ucdavis.edu/news/how-mechanical-to...
on edit: I also went ahead and made that article a seperate post here:
Currently, you can either use fixtures and jigs and specialized machines and run fast, use humans and run medium speed, or use AI and generic robotics and run REALLY SLOWLY.
Where's the value prop?