We are the lifelong chain-smoker who, when diagnosed with lung cancer, chooses to keep smoking because of a misguided belief that "at least I'll die happy".
Literally, not worth it.
The attitude has been around since before tobacco and is commonly ascribed to Boomers. With justification. (Disclosure: I am one.)
1. https://en.wikipedia.org/wiki/Apr%C3%A8s_moi,_le_d%C3%A9luge