You say this like Ford is floundering with no clue. But that’s not the case. They have 100k reservations for the F-150 Lightning, which by all accounts is pretty impressive (https://youtu.be/J2npVg9ONFo).
If you think for some reason that the F-150 Lightning that ships won’t be as impressive, or it’ll be more expensive or that people who reserved it won’t buy it … then please share why you think so. But otherwise a knee jerk “old car manufacturer doesn’t know what they’re doing” doesn’t appear to fit the facts.