There's even a fantastic crossover episode: https://www.youtube.com/watch?v=1BN_zSDKf5k
"Mom, I thought this was Reading Rainbow."
"It is."
"But it's ST:TNG openings credits!"
"... huh. It is."
"And it's 330pm - ST:TNG isn't on until 7pm!"
And then Mr Burton comes on all Reading Rainbow about ST:TNG. Glitter in a glass of water, the whole deal.
"Oh, ok. I get it."