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Comment by ethbr0 | Hacker News Reader

Holy shit. Why does no one do advertisements like that anymore?

I felt like I was watching an infomercial, in the best possible way. By the end of the 2.5 minute video, I knew (a) what it was, (b) what it did, (c) how it was better than alternatives, (d) how much it cost, & (e) how to order one.

Hats off to the creator for recording a damn good video.

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How is it better than the alternatives?

Modern ads focus on pathos and ethos. They want you to identify with a tribe/idea, they want you to feel something so you will be compelled to buy it. Look at some movie theatre car ads. They are all about "freedom" or "power" or "control".

For tech companies, Google product ads are always about a "smart and quirky" way of life, Apple is about privacy/connectivity/whatever the trend of day is. For Microsoft, it is productivity. For Facebook, bringing people together and empowerment.

Most of it is bull**** but it works much better than a raw summary of specifications.

Someone give this man a bachelor in marketing. Bravo!

I believe the question was more about clarifying point (c) of the grandparent. At a guess, it's the comparison to programming audio into the SNES by hand, showing a clear value proposition in comparison to the baseline.

Yes, thank you. I thought there exist other SNES cartridges that help you make music, and this one`s better. But I guess the alternative is "program the chip". Which is definitely much more difficult.

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