This article, for me, isn't readable nor worth reading. Hard to get through that meaningless, irrational conjecture of "hacking is the opposite of marketing" to find the point of or value in the article.

To say "Marketing is the opposite of Hacking" makes about as much sense as saying "the Orion constellation is the opposite of the planet Neptune". -- Not everything has an opposite or a reciprocal.

Also, just to be extra controversial, I am going to say:

Marketing is Hacking.