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Are you referring to this?

"The thing about making general tools is that marketing is harder and you need to build narratives about how the general thing is specifically useful"

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Yes. I'm building a general purpose tool at the moment and this very much captured why I've been finding it hard to work out a food marketing approach for it.

The trouble many purported "general purpose tools" run into is that what they're doing badly isn't the "marketing approach", it's the whole product. If you don't have a clear use case (or set of use cases) with a consumer in mind when building the product where your product outperforms the alternative, no "marketing approach" is going to save it.

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