I agree. From what I can tell, the site appears to be a platform for launching sidebar ads. The content seems to be an afterthought.
Just look at their definition of Chrome OS. "Chrome OS is basically a crippled netbook that currently requires constant internet connection to function, and to allow Google data-mining and ad serving."
Last time I checked, Chrome OS was an operating system, not a netbook. And a netbook whose main job is to surf the web isn't a "crippled" netbook...it's just a netbook.