I don't think 100k a month can break NYT journalism integrity (their revenue is 1.7 billions), but not because it's too cheap, they became a propaganda mouthpiece anyway. A high quality one, that makes you believe they're not actually propaganda, which makes it so much more effective. It's easy to see Fox as propaganda, so much harder to see NYT; and they are at roughly the same levels.
Have you actually read the NYT's coverage of China? They're probably pissing it off more than almost any other English-language outlet.
To that end, two brief things. Journalists doing investigative reporting have ZERO interaction with advertising, so the idea that an individual ad bank would have any influence on the work you see from reporters in the paper is really out there. Editors at big papers like that are looking for stories that go hard... the crimes of autocratic regimes are pretty high on the list of shit you want to cover.
You might not believe that! But the other thing is that even if ads directed coverage and could buy press silence (they don't) NYT makes the lion's share of its revenue through subscriptions. Their ad business is cratering. So on an economic level it also makes zero sense.