It's a ton of work and is profitable in the sense that the hundreds of dollars a month in server costs are just a bit more than covered by the premium users. But otherwise, it did help land me a number of great connections, both in NYC and SF, where I just moved.
I code in the open. NewsBlur is entirely on GitHub: http://github.com/samuelclay. The iPhone app I'm working on is also there, so some folks use it as a way to send me issues, others go so far as to add their own pet features. It's kind of neat to see a community spring up around the code itself.